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Join us for a discussion about what all entrepreneurs, small businesses, and start-ups should know about trademarks. We’ll discuss what trademarks are, the benefits of federal trademark registration, and the basics of the registration process. During this virtual event, we'll discuss why it’s so important for any new business to select a trademark that is both federally registrable and legally protectable. We’ll close out the discussion with a question-and-answer session and direct you to free resources from the United States Patent and Trademark Office (USPTO). This event is hosted by SBA.